The International Beauty Fair Kuala Lumpur Malaysia (IBE) is organised by Elite Expo Sdn Bhd and is held once a year. It focuses on Malay, radiates Southeast Asia, and extensively involves industry insiders in various sectors of the beauty salon industry chain. 

The exhibition brings together the industry's leading exhibitors and showcases the latest products, services and information from Australia, the United States, Korea, Singapore, India, Brunei, the Philippines, Belgium, Vietnam, Taiwan, Japan, Cambodia, Sri Lanka, the United Kingdom, China, Thailand, Indonesia, France, Italy and Germany. 

The four-day expo's professional audience includes beauty salons, hair salons, and spas, cosmetologists, stylists, importers, and manufacturers, which directly reflects IBE International Beauty Expo's performance as a trade platform for business opportunities and partners.